Babies and child models have been used by advertising agencies, magazines, catalogues and other sectors for decades and this growing market is used for promoting and advertising everything from baby food to clothes and computer games. Children of all ages are in demand including models for the large teen market.
If a parent believes their child or baby has modelling potential, the normal procedure is to send off a few prints together with the physical details of the child to a reputable model agency specialising in this area. If the model agency feels there is potential in the child, an interview will be arranged to take matters to the next level.
Children are a special case and there are strict rules in place to ensure that the time spent on modelling, acting or singing do not interfere in the quality and standard of education for that child.